We build bold, data-driven advertising and trade marketing strategies that cut through the noise, win shelf space, and deliver measurable commercial results.
What We Do
From brand strategy to in-store activations — every touchpoint covered.
Strategic push-pull campaigns that drive sell-through across retail channels, from independents to national chains.
Positioning, voice, and visual identity — ensuring every message resonates with exactly the right audience.
Performance-led campaigns across paid search, social, programmatic display, and connected TV.
Behaviour-informed activations at the point of purchase — online and in physical retail environments.
Consumer insight, competitive analysis, and market-entry intelligence to inform every decision.
Copywriting, design, video, and content — all delivered under one roof, on brand and on time.
We broker, manage, and optimise retail and distribution partnerships to maximise product availability.
Real-time dashboards and post-campaign analysis that translate data into clear commercial decisions.
Market-entry strategy, localisation, and boots-on-the-ground support for UK brands going global — and global brands entering the UK.
How We Work
Every engagement follows our proven framework — so you always know what's happening and why.
We immerse ourselves in your market, audience, and commercial objectives to build a robust foundation.
A bespoke marketing plan with clear KPIs, channel mix, budget allocation, and timeline — aligned to your goals.
Our in-house team brings strategy to life with compelling creative and flawless campaign delivery.
Real-time reporting and continuous optimisation to maximise ROI and inform future campaigns.
Average Client Campaign Benchmarks
Figures represent typical campaign outcomes across our client portfolio.
Why Kangaroo
We combine the strategic depth of a large network agency with the responsiveness and ownership mindset of a specialist boutique.
Our team has spent careers working at the intersection of brand and retail — we understand the commercial realities of winning shelf space.
Every campaign is grounded in insight and measurement, but brought to life with distinctive, memorable creative work.
Strategy, creative, media planning, and analytics under one roof — no hand-offs, no gaps, no excuses.
Clear KPIs agreed upfront, real-time reporting throughout, and honest conversations when something isn't working.
Headquartered in Covent Garden, connected to the UK's most dynamic retail, media, and technology ecosystem.
About Us
Kangaroo Trade Marketing was founded with a simple belief: great marketing should be bold, agile, and accountable. We bring together experienced strategists, creatives, and media specialists who are passionate about delivering real commercial impact for the brands they work with.
Based in the heart of London's Covent Garden, we work with ambitious brands at every stage of growth — from challenger start-ups disrupting established categories to market leaders defending and extending their position.
Our name reflects our philosophy: always moving forward, always reaching further.
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